Jaker — Furniture Manufacturer rebranding

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Jaker is a Polish brand with a long tradition. The company manufactures and distributes chairs and tables, as well as interior design elements. Jaker offers a wide range of products, satisfying even the most demanding type of customer. The company exports its products to various European countries, makings those furnitures the showcase of Polish carpentry in many foregin hotels, universities, restaurants offices and homes.

The lack of consistency in the visual identity of the brand has prevented the creation of Jaker as a reliable partner and a place offering a professional service. My job was to redesign the Jaker’s branding in a way that would emphasize the positive features of the brand and increase the value of the offered products.